Aerial Ardour

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Introducing: VeeV® VitaFrute™

Posted by on Aug 10, 2012 in blog posts | 2 Comments

This is the huge project I’ve been working on from the bottom up since… holy crap, January.

January!

VeeV Açaí Spirit® – The World’s First Açaí Spirit – is taking on the ready-to-drink beverage category and has launched VeeV VitaFrute™ Cocktails as of this month!

Check it: http://veevlife.com/vita-frute/

VeeV VitaFrute promotional poster.


Look at those colorful, delicious bottles!

I worked in conjunction with Spring Design Partners to complete the bottle label designs.

VeeV VitaFrute label designs.


I also had a hand in finalizing the logo, brand book, sell sheets, case design, and a number of other brand design components. 

VeeV Spirits has been so fantastic throughout the process of creating the VeeV VitaFrute™ brand, as they were with creating the VeeV brand.

VeeV VitaFrute™ is pretty awesome for the following reasons:

  • The cocktails are made with VeeV Açaí Spirit®.
  • They come in three flavors: Organic Lemonade (yes, really organic! Trust me, we had to go through a ton of red tape and specifics to make sure it was), Margarita, and Organic Cosmopolitan.
  • They’re ready to go, so all you have to do is pour over ice and drink up!
  • That means it’s super easy for parties… as well as those days where you just don’t feel like whipping out the cocktail shaker. (As much into mixology as I am, there are definitely those days! Haha, yes, first world problems.)
  • And um… each of the cocktails are under 125 calories. YES!

VeeV VitaFrute™ case stack mockup. Look out for these in a liquor store near you!

Where can you find some?

Keep up with VeeV on Facebook and Twitter for updates. I know as of today, VeeV VitaFrute™ is currently available in New York with steady distribution continuing throughout the country.

My heartfelt thanks to VeeV Spirits for the honor of trusting me with their brand new baby! I have no doubt they’ll match if not surpass the success of the VeeV brand with this new endeavor. 

Mmmm, Margarita… hey, it’s Friday! ;P Cheers, and thank you for reading!

2 Comments

  1. Jill Korst
    October 8, 2012

    Hi!

    How did you get a sustainable cap enclosure? aren’t they PVC?

    • AerialArdour
      October 8, 2012

      Hi Jill, and thank you for your comment! I was not involved with the selection of the actual bottle and closure, but I’ll be happy to put you in touch with VeeV representatives in case you have any further questions about the packaging. Let me know, and thanks!

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