Aerial Ardour, Aireen Arellano

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A Brand-Spankin’ New Website

A Brand-Spankin’ New Website

Posted by on Aug 27, 2012 in blog posts | 5 Comments

As I smattered all over the Facebook and Twitter on Friday, I am BEYOND EXCITED for the launch of my new website! THE OLD What was my old website like? Before Friday, it was simply a Tumblr template redirected to a vanity URL. No diss to anyone who uses that method. It certainly worked for […]

Farmhouse Chicago: “Draughts for Drought”

Farmhouse Chicago: “Draughts for Drought”

Posted by on Aug 13, 2012 in blog posts | 2 Comments

I am happy and excited to announce that I’ve signed on a new client, and it’s a company I’ve been raving about ever since they opened in September last year: Farmhouse Chicago!  I am proud to be working with this wildly successful Midwestern tavern in River North (which has been getting great reviews across the […]

Introducing: VeeV® VitaFrute™

Introducing: VeeV® VitaFrute™

Posted by on Aug 10, 2012 in blog posts | 2 Comments

This is the huge project I’ve been working on from the bottom up since… holy crap, January. January! VeeV Açaí Spirit® – The World’s First Açaí Spirit – is taking on the ready-to-drink beverage category and has launched VeeV VitaFrute™ Cocktails as of this month! Check it: http://veevlife.com/vita-frute/ VeeV VitaFrute™ promotional poster. Look at those colorful, delicious […]

‘Egg & Dart’ Menu Design

‘Egg & Dart’ Menu Design

Posted by on Aug 6, 2012 in blog posts | No Comments

It’s been all about menu designs in July! And I love it. I designed the full menu for a rustic Greek restaurant in Miami, FL called Egg & Dart. A Greek restaurant named Egg & Dart? Shouldn’t it be named… John Stamos or something? (Yes, I’m demonstrating my expansive cultural awareness right now. 0_0) Well, […]

‘The Village’ in Studio City, CA

‘The Village’ in Studio City, CA

Posted by on Aug 2, 2012 in blog posts | No Comments

On July 19, Chef Frank Leon of Bokado, La Loggia, and Next Door restaurants, opened his latest and most delicious dining endeavor: The Village, a gastropub in Studio City, CA. According to their press release, Chef Frank “sought the advice of La Loggia and Next Door’s loyal, young-Hollywood patrons, including Jessica and Ashley Simpson, Jennifer […]

Keep Inspiring, Steve

Posted by on Jul 13, 2012 in blog posts | No Comments

Steve continues to bestow his wisdom from beyond. Thank you, Steve. (Source: http://www.jh-b.com)

Where’s ‘What’s A Rerun?’ What’s Next?

Where’s ‘What’s A Rerun?’ What’s Next?

Posted by on Jul 10, 2012 in blog posts | No Comments

For those of you keeping up, you might be wondering what happened to the weekly collaborative installment of ‘What’s a Rerun?’ My brother, (award-winning writer/filmmaker C.J. Arellano) and I decided that, while responding to creative pieces WITH creativity (artwork and analysis) is fun, we wanted to have the freedom of total creativity beyond just responding to […]

“Can we have the design files so we can work on it ourselves?”

Posted by on Jul 2, 2012 in blog posts | 2 Comments

Last week, when a long-standing client asked me this, I internally reacted something like this: Let me explain to those of you wondering what the big deal is: When a client asks for design files, it’s like when your boyfriend suggests you start seeing other people. I went through the 12 steps of grieving in […]

Dissecting the Successful Business Card

Dissecting the Successful Business Card

Posted by on Jun 27, 2012 in blog posts | No Comments

I’ve been in the midst of rebranding my own look, I’ve been seeking inspiration, and I found this infographic that gives solid, basic pointers, so I thought I’d share. It also covers business card etiquette from around the world. (Note: I saw from comments on the original blog that the flag for South Korea is […]

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