Aerial Ardour, Aireen Arellano

QDOBA Brand Conference

QDOBA Mexican Eats launched their rebrand and hired Second City Works to design and execute a conference to empower and excite their leadership. Second City Works came up with the brilliant idea of creating a musical, complete with QDOBA brand specific songs, actors and singing talent, and video. I was hired to design everything to complete the look: The event logo, poster, invite, ticket, lyric sheets, and even a Playbill to really bring the idea of the musical together. With QDOBA's bright and awesomely varied color palette, bold graphics, and just-left-of-center internal brand essence – and not to mention Second City's top-rate and wonderfully delightful people – I had an absolute blast working on this project.

branding_qdoba_poster02QDOBA Conference Poster

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QDOBA Conference Ticket

branding_qdoba_lyricsheets01bQDOBA Conference Lyric Sheet 01

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QDOBA Conference Lyric Sheet 02

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QDOBA Conference Lyric Sheet 03

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QDOBA Conference Playbill Cover

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QDOBA Conference Playbill Spread 01

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QDOBA Conference Playbill Spread 02

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QDOBA Conference Playbill Spread 03

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QDOBA Conference Postcard Front

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QDOBA Conference Postcard Back

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