Aerial Ardour, Aireen Arellano

VeeV® VitaFrute™ Branding

October 8, 2012:

This is the huge project I’ve been working on from the bottom up since… holy crap, January. January!

VeeV Açaí Spirit® – The World’s First Açaí Spirit – is taking on the ready-to-drink beverage category and has launched VeeV VitaFrute™ Cocktails as of this month!

Check it: http://veevlife.com/vita-frute/

I worked in conjunction with Spring Design Partners to complete the bottle label designs. I also had a hand in finalizing the logo, brand book, sell sheets, case design, and a number of other brand design components. VeeV Spirits has been so fantastic throughout the process of creating the VeeV VitaFrute™ brand, as they were with creating the VeeV brand.

VeeV VitaFrute™ is pretty awesome for the following reasons:

• The cocktails are made with VeeV Açaí Spirit®.
• They come in three flavors: Margarita, Lemonade, and Cosmopolitan.
• They’re ready to go, so all you have to do is pour over ice and drink up!
• That means it’s super easy for parties… as well as those days where you just don’t feel like whipping out the cocktail shaker. (As much into mixology as I am, there are definitely those days! Haha, yes, first world problems.)
• It's organic. (Yes, really! Trust me, we had to go through a ton of red tape and specifics to make sure it was.)
• And um… each of the cocktails are under 125 calories. YES!

My heartfelt thanks to VeeV Spirits for the honor of trusting me with their brand new baby! I have no doubt they’ll match if not surpass the success of the VeeV brand with this new endeavor.

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