Aerial Ardour, Aireen Arellano

blah blah blah.

A Brand-Spankin’ New Website

Posted by on Aug 27, 2012 in blog posts | 5 Comments

As I smattered all over the Facebook and Twitter on Friday, I am BEYOND EXCITED for the launch of my new website!

THE OLD

What was my old website like? Before Friday, it was simply a Tumblr template redirected to a vanity URL. No diss to anyone who uses that method. It certainly worked for me! (It was free, and it took zero time to put it together.)

However, at the beginning of this year, I had a rash of requests for proposals that ended up with the potential clients not taking me completely seriously. They had found me through my website, and after great initial meetings and phone calls, when it came time to reviewing a proposal, they would be shocked – hell, even borderline insulted – when it came to the sticker price, despite my experience and portfolio containing work for fairly large and reputable companies.

It also strongly struck me when I lost out on a particular project earlier this year. I was so sure I had it in the bag. I had asked the potential client why he chose not to go with me, and said this: “You need to toot your horn a little louder.”

Aye.

He was right. I was too meek for my own good.

Clients want someone who is confident in their work. I am confident… but I needed to SHOW it.

My old site didn’t fit what I wanted to communicate to people. It was clunky and amateurish. It didn’t accurately and fairly represent the services I could offer to potential clients, and it didn’t fairly represent the work I had already done for so many of my amazing clients.

THE EPIPHANY

I did some soul-searching. I looked at my branding, my language. Ah HA! There it was.

I had resolved that my website was… not a real website – at least for a designer who was expecting to be taken seriously. I realized I had been wearing boxer shorts and a flannel shirt to interviews with Fortune 500 companies and then was shocked when the hiring manager asked me to work for less than minimum wage.

Essentially, I wasn’t representing myself the way I wanted to be treated. When I first started freelancing, I had quickly put together a website, naively resting on my laurels, thinking that my portfolio would speak for itself. Boy, what a cocky and foolish thing to think. A portfolio will only take you so far. The right clothes can take you further.

So I got serious and, with a pep talk and the help and dedication from a very talented developer, I got it done!

WHAT GETS IN THE WAY? A LOT OF TIMES, YOURSELF.

Getting the website done was also quite a feat, because after taking this project to a handful of developers already who couldn’t take the project home for me, 3 years later, my custom website is now a real thing. I had always intended to have a custom designed website, but I used my busy workload as the eternal excuse for not getting it done. This whole story is the classic cautionary tale that I relate to potential clients. How ironic that I didn’t heed my own advice.

But now, here I am, excited and proud to refer people to my site, instead of mumbling an apology/disclaimer.

The site was developed by my great friend and fellow lady entrepreneur, social media maven, and WordPress queen, Laura Oldham of El-Be Social Marketing. She brought my vision to life!! πŸ˜€ THANK YOU, Laura, for making this magic happen! (Seriously, as I was going through my list of custom plug-in requests and sent her my design, I was sure Laura would come back and tell me that I couldn’t do a couple of things. But no. She told me I could do all of those things. And better.)

THE FEATURES

As you can see, the website features a little bit about me, large images of my work as well as comments about each project, social sharing buttons on each project, a blog, and the ability for anyone to contact me directly through the website.

I’m also excited about the widgets at the very bottom of the website that connect you to my Instagram feed, Twitter feed, and also showcases friends’ and colleagues’ websites in my industry whose work I admire. (Laura did an AMAZING job with those widgets.)

I’m excited about this, because after years of slacking on a decent website (hey, clients get taken care of first!), I am excited to finally have myself look like a legit company. ;D I’ve been blessed with having great clients, and I’m excited to showcase them all on my website. I look forward to many more years of working with fantastic clients.

2012: THE YEAR OF SWAGGER

In January, when I was lamenting to Laura about the pitfalls of not giving my own branding enough attention, we had determined that we both are naturally inclined to hesitate talking too much about ourselves. Humility is great, but not when it’s detrimental. So we resolved to do better this year. As Laura awesomely put it, 2012 would be The Year of Swagger. Laura has been fulfilling her end of the bargain by working on more exciting projects with great clients… and I’m now finally happy to have begun fulfilling my end of the bargain.

57 Comments

  1. Laura
    August 28, 2012

    What a wonderful post outlining your process! I’m so happy to be a part of your new website, and I’m glad that we can continue to inspire each other. We need to start thinking about our focus for 2013, cuz that sucka is right around the corner.

    Reply
  2. Aerial Ardour Launches!! | El-Be Social Marketing
    August 28, 2012

    […] out her wonderful post describing the process of the two of us working together to get her site up and running, and play […]

    Reply
    • AerialArdour
      August 28, 2012

      Thank you for your kind words, Laura! And THANK YOU for making this happen… and thank you for YOUR great post! I agree with you when you say that it helps to have some outside inspiration, especially when you work for yourself. I can officially say 2012 is one for the books. And yes, it’s never too early to plan for 2013!

      Reply
  3. Elmarie Jara
    September 21, 2012

    Aireen!! The new web site looks great. You’ve got amazing things happening and I’m beyond excited for you and Aerial Ardour. I can’t wait to see all the wonderful things in store for you. You are a beautiful, clever and talented lady. I wish you nothing but the very best!

    xo
    El

    Reply
    • AerialArdour
      September 22, 2012

      El, thank you so very much for your very kind and flattering words! Coming from an extremely talented designer as yourself, this means the world to me. When going solo, having the support from strong individuals and entrepreneurs as yourself gives me the fuel to keep the passion going. Thank you! <3!

      Reply
  4. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Whoa a good deal of helpful material!

    herbal viagra uk scottish civic trust viagra charles
    viagra pills
    fighter pilots and viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  5. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Wow many of good knowledge.

    phizer viagra made in canada viagra cialis for $69
    generic viagra 100mg
    canadian viagra costs – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  6. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Fine forum posts. Cheers.

    apcalis cheaper levitra viagra find sites computer shop viagra online
    viagra for women
    discount sildenafil generic viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  7. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Thanks, I enjoy it.

    viagra headquarters viagra for peyronies disease
    generic viagra 100mg
    viagra lawsuit updates in march 2009 – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  8. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Amazing a lot of beneficial data!

    viagra corner oak park tobacco edinburgh search thought viagra pages
    buy viagra online
    free pack sample viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  9. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Thank you! I enjoy this!

    online viagra natural viagra scam
    viagra for women
    can viagra cause yellow semen – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  10. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Many thanks! A good amount of forum posts.

    press releases coma viagra buy viagra safley
    viagra 100mg
    viagra cialis compared – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  11. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Amazing info. Thank you!

    viagra related to hair growth pharmaceutical viagra pens
    viagra generic
    can you buy viagra on line – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  12. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Thanks a lot. Numerous forum posts!

    toprol and viagra cyalis weekend viagra
    buy viagra
    where to buy generic viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  13. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Excellent postings. Appreciate it.

    viagra music mp3 viagra effect on woman
    cheap viagra
    viagra eye floaters – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  14. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Fantastic material. Cheers.

    viagra taken by women free viagra fonts
    viagra without a doctor prescription
    viagra help brain – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  15. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Truly a lot of fantastic tips.

    viagra free samples canada viagra erections larger
    cheap viagra
    cheapest viagra ever – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  16. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Very good advice. With thanks.

    condoms viagra viagra generic canada
    viagra without a doctors prescription
    viagra y cialis espa ol – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  17. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    You said it perfectly!

    viagra unsuccessful entry viagra homeopatic
    buy viagra
    seahorses vs viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  18. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    You actually explained that adequately.

    generic viagra uk enzyte vs viagra
    viagra generic
    viagra free natural no risk – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  19. Ernestomap
    July 25, 2019

    Your comment is awaiting moderation.

    Kudos. A lot of facts.

    effects from side viagra viagra spam emails
    generic viagra
    viagra and suoper cum – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  20. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You made your point extremely clearly!.

    natural female viagra viagra viagra edinburgh search cialis charles
    generic viagra 100mg
    generico de viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  21. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Kudos. Useful stuff!

    viagra patent expire date does pink viagra work
    buy viagra online
    will viagra help women – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  22. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Amazing a lot of excellent info.

    key acquisto viagra viagra component
    buy generic viagra
    ordering viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  23. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Cheers, Valuable information!

    viagra netherlands viagra edinburgh pages find free information
    viagra for sale uk
    can tolereance be developed to viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  24. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You actually reported this perfectly.

    genaric viagra pills water soluble viagra
    buy generic viagra
    viagra label – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  25. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Awesome stuff, Thank you.

    viagra capsules roger clements viagra by post
    viagra for women
    free sample of viagra pill – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  26. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Thanks a lot, Good stuff!

    jimmy kimmel viagra for women video test done on viagra
    viagra without a doctors prescription
    viagra related to hair growth – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  27. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Seriously all kinds of terrific tips!

    viagra healthy improve prolong increased cost of viagra
    viagra without a doctor prescription
    discount cialis levitra viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  28. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Perfectly spoken truly! !

    buy viagra site generic viagra on sale
    generic viagra
    google viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  29. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Great posts. Cheers.

    washington post viagra afghanistan viagra canadian
    viagra for women
    before after viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  30. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Thank you. Quite a lot of posts!

    chao sheng long company viagra viagra and love
    viagra pills
    viagra texas – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  31. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Regards! Numerous material.

    does female viagra work viagra meltabs softabs
    viagra online
    viagra fir women – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  32. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You said it very well.!

    does viagra effect eye site viagra like medications
    buy generic viagra
    viagra online shop in uk – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  33. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Appreciate it! Plenty of material!

    xmradio ad viagra hydrocodone taken with viagra
    viagra without a doctors prescription
    viagra blind – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  34. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Helpful posts. Many thanks.

    lowest price for viagra online horizon viagra
    viagra for women
    best deal generic viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  35. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You expressed it fantastically!

    viagra xenical affordable viagra
    generic viagra 100mg
    viagra tylenol test – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  36. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You suggested it superbly.

    viagra supply beijing viagra to buy cheap
    buy viagra online
    viagra taken by young adults – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  37. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Appreciate it! Ample forum posts!

    viagra farmacia ahumada affects of past due date viagra
    buy viagra online
    blue vision with viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  38. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Nicely put. Cheers!

    viagra price canada viagra effects women
    viagra without a doctor prescription
    cheap generic kamagra kamagra uk viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  39. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    With thanks. Plenty of advice!

    old man and viagra doees viagra work for women
    viagra online
    try viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  40. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You actually said this perfectly.

    ed viagra viagra erection after ejaculation
    cheap viagra
    viagra doses prices com net org – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  41. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You actually stated it wonderfully.

    viagra girl advertisment the little red pill like viagra
    cheap viagra
    about viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  42. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Fine data. Thank you!

    free sample prescription for viagra charles linskaill find viagra alerts
    buy viagra
    alternative viagra for women – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  43. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Useful data. Kudos!

    where to buy viagra in beijing heral viagra
    viagra pills
    i belive in viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  44. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    You revealed that terrifically.

    finasteride viagra viagra alternative puerto rico
    generic viagra 100mg
    premature ejaculation and viagra – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  45. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Nicely put, Regards!

    viagra in india by mail order mixing cialis viagra
    viagra pills
    viagra over – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  46. Ernestomap
    July 26, 2019

    Your comment is awaiting moderation.

    Nicely put. Appreciate it.

    lou ignarro viagra viagra direction
    viagra pills
    risks blood clots viagra medline – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  47. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    You made your stand very nicely..

    will epinephrine safely counteract viagra viagra ciesta
    viagra generic
    viagra pro online canada – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  48. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    Good facts, Thanks!

    access rx viagra caverta cheap cialis generic viagra
    generic viagra 100mg
    viagra viagra edinburgh search cialis charles – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  49. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    This is nicely said! !

    india generic viagra on line sales quel dose de viagra
    viagra pills
    buying viagra in spain – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  50. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    You expressed it fantastically!

    genuine viagra take viagra with food
    generic viagra 100mg
    prices pill comparison cialis viagra – https://genericviagrarcp.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  51. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    Whoa many of wonderful data!

    online viagra consumer check natural compounds in viagra
    viagra generic
    limbaugh quatemala viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  52. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    Appreciate it. A lot of write ups!

    buy viagra sale edinburgh articleid charles linskaill viagra
    viagra generic
    when women take viagra – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  53. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    Lovely stuff. Thanks!

    men who have tried viagra dog on viagra
    viagra 100mg
    buy viagra online canada – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  54. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    Thanks a lot, Loads of posts!

    headache during sex viagra viagra by money order
    generic viagra 100mg
    what miligrams do viagra come in – https://genericviagrantx.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply
  55. Ernestomap
    July 27, 2019

    Your comment is awaiting moderation.

    You definitely made your point!

    viagra does compared to levitra does viagra soft tabs next day
    viagra generic
    ordering generic viagra in canada – https://genericviagramsl.com

    Keithbaipt
    Richardupdal
    Ernestomap

    Reply

Leave a Reply

star