I’ve decided 2012 is not just going to be riddled with jokes about the apocalypse. It is also going to be all about brand confidence.
Namely, my own.
After a recent experience of needing to take a long, hard look at my current branding, it was finally time to give my logo a much-needed facelift.
Here it is!
I think this more accurately reflects my personality and my capabilities.
It’s confident, playful, and it shows some skill, mang!
Here was my old logo:
And here was the even older logo:
(Hahahahaha, do you like the creepy-cute character? The eyes are made of lowercase As. GET IT? Hahaaaaohhh boy. ;P)
As you can see in the new logo, I kept the stars and heart, as the imagery helps go hand-in-hand with the name, and I made the colors more dynamic. I also made the type in all-caps to push the confident tone.
I started out in Illustrator to tweak the type and make little adjustments in order to get the slight arch. It was painstaking, but it was well worth the effort. Then I used the 3D tool to add depth. Afterwards, I brought it into Photoshop to bring it to life with color gradients and light effects.
I think it’s a good sign when you actually love your logo and are proud to show it instead of handing out a business card and grumbling an apology about how you plan to update it soon… ;P
What do you think? Is it time for me to print up some shiny new cards with my new logo or what? 😀