Aerial Ardour, Aireen Arellano

Website for Hatched TV Show

A new TV show called Hatched premiered on the CW in the summer of 2016. It's a nationally syndicated show that gives American entrepreneurs the opportunity to pitch their ideas to a team of an investors for the chance to launch or expand their businesses. Since I worked on the branding, I had the opportunity to design the website as well. The client wanted a clean look that clearly communicated two things: 1.) What the show was about and 2.) How and when to watch it. They also wanted a one-page format, where all critical info was quickly and easily accessible without clicking. I took on the challenge by using alternating blocks of contrasting color for each section, leaving us with clean and easy-to-read content.

Leave a Reply