This is the huge project I’ve been working on from the bottom up since… holy crap, January.
VeeV Açaí Spirit® – The World’s First Açaí Spirit – is taking on the ready-to-drink beverage category and has launched VeeV VitaFrute™ Cocktails as of this month!
Check it: http://veevlife.com/vita-frute/
VeeV VitaFrute™ promotional poster.
Look at those colorful, delicious bottles!
I worked in conjunction with Spring Design Partners to complete the bottle label designs.
VeeV VitaFrute™ label designs.
I also had a hand in finalizing the logo, brand book, sell sheets, case design, and a number of other brand design components.
VeeV Spirits has been so fantastic throughout the process of creating the VeeV VitaFrute™ brand, as they were with creating the VeeV brand.
VeeV VitaFrute™ is pretty awesome for the following reasons:
- The cocktails are made with VeeV Açaí Spirit®.
- They come in three flavors: Organic Lemonade (yes, really organic! Trust me, we had to go through a ton of red tape and specifics to make sure it was), Margarita, and Organic Cosmopolitan.
- They’re ready to go, so all you have to do is pour over ice and drink up!
- That means it’s super easy for parties… as well as those days where you just don’t feel like whipping out the cocktail shaker. (As much into mixology as I am, there are definitely those days! Haha, yes, first world problems.)
- And um… each of the cocktails are under 125 calories. YES!
VeeV VitaFrute™ case stack mockup. Look out for these in a liquor store near you!
Where can you find some?
Keep up with VeeV on Facebook and Twitter for updates. I know as of today, VeeV VitaFrute™ is currently available in New York with steady distribution continuing throughout the country.
My heartfelt thanks to VeeV Spirits for the honor of trusting me with their brand new baby! I have no doubt they’ll match if not surpass the success of the VeeV brand with this new endeavor.
Mmmm, Margarita… hey, it’s Friday! ;P Cheers, and thank you for reading!