VeeV®, VitaFrute™ & hum Available at iPic Theaters!

When the amazing people at VeeV Spirits asked me to check out this video clip, I watched it with tingles:

There, on one table, were all three bottle design projects I had the immense honor of working on, all of which were handled brilliantly in this video featuring another fabulous client, Chicago mixologist/genius/hum Botanical Spirits creator, Adam Seger.

In the video, he shows us how to make the Spa-Mopolitan, using VeeV®, hum, hibiscus, agave, and lime juice. YUMZ.

He also pours some VitaFrute™ Lemonade for Casey Messer, also featured in the video.

I feel so wonderfully blessed for these opportunities, and this video is another reminder of how thankful I am to have these amazing clients.

VeeV®, VitaFrute™, and hum are all available at an iPic Theater near you!

Introducing: VeeV® VitaFrute™

This is the huge project I’ve been working on from the bottom up since… holy crap, January.

January!

VeeV Açaí Spirit® – The World’s First Açaí Spirit – is taking on the ready-to-drink beverage category and has launched VeeV VitaFrute™ Cocktails as of this month!

Check it: http://veevlife.com/vita-frute/

VeeV VitaFrute promotional poster.


Look at those colorful, delicious bottles!

I worked in conjunction with Spring Design Partners to complete the bottle label designs.

VeeV VitaFrute label designs.


I also had a hand in finalizing the logo, brand book, sell sheets, case design, and a number of other brand design components. 

VeeV Spirits has been so fantastic throughout the process of creating the VeeV VitaFrute™ brand, as they were with creating the VeeV brand.

VeeV VitaFrute™ is pretty awesome for the following reasons:

  • The cocktails are made with VeeV Açaí Spirit®.
  • They come in three flavors: Organic Lemonade (yes, really organic! Trust me, we had to go through a ton of red tape and specifics to make sure it was), Margarita, and Organic Cosmopolitan.
  • They’re ready to go, so all you have to do is pour over ice and drink up!
  • That means it’s super easy for parties… as well as those days where you just don’t feel like whipping out the cocktail shaker. (As much into mixology as I am, there are definitely those days! Haha, yes, first world problems.)
  • And um… each of the cocktails are under 125 calories. YES!

VeeV VitaFrute™ case stack mockup. Look out for these in a liquor store near you!

Where can you find some?

Keep up with VeeV on Facebook and Twitter for updates. I know as of today, VeeV VitaFrute™ is currently available in New York with steady distribution continuing throughout the country.

My heartfelt thanks to VeeV Spirits for the honor of trusting me with their brand new baby! I have no doubt they’ll match if not surpass the success of the VeeV brand with this new endeavor. 

Mmmm, Margarita… hey, it’s Friday! ;P Cheers, and thank you for reading!

Are You One of VeeV’s Biggest Fans?

Do you want a year’s worth of VeeV? It’s high time you’re rewarded for it!

VeeV wanted to provide engagement with fans (as they always awesomely do), and this contest was a great way to do it. Fans submitted a photo of themselves with VeeV and provided some words as to why VeeV is fantabuloso. Then fellow fans vote on the best pics/essays, and a winner is to be announced on April 1st. (Voting is still going on, so head over there now if you want to see some enthusiastic faces ready to vying for 2 free cases of VeeV!)

I approached the project by conveying the enthusiasm a true fan has for anything they’re passionate for – particularly, sports fans. I also wanted to communicate the epic nature of the contest by creating custom typography with a strong, booming attitude. And as always with Facebook tab content, my goal is to communicate the details in clear, concise nuggets of information in a visually engaging way.

VeeV just posted the latest and greatest I created for them – their holiday gift guide! Each and every one of those items on there are awesome, but my personal favorite special item is their shot glasses: they’re recycled from their 50ml bottles. How freakin’ awesome, green, and chic is that?? Now go buy some VeeV and VeeV-related items already. Happy Holidays! 😀